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23rd January 2019

110 - Sean Casto: App Secrets

Sean Casto - The 7 Pillars to Creating a Million Dollar App

Sean Casto is the founder of the premier app marketing agency PreApps, where he has helped thousands of apps reach millions of downloads. He’s also the creator of the App Marketing Academy, the world’s best online mobile app marketing program.

Today, Sean Casto is one of the most in-demand experts on mobile app marketing and growth. His reach has expanded to 80 countries across 24 different app categories, where his clients create, launch, and market their apps, taking each app from zero to millions of downloads and sales. He has worked with

million-dollar apps like Flyp, OverKill 2, and Gadget Flow, and even billion-dollar apps like Cheetah Mobile’s Security Master (over 550,000,000 downloads).

Sean has been a guest speaker at industry conventions for Microsoft and Samsung, and he has lectured at universities such as Northeastern and Harvard. He has also appeared on and been featured by The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press. His combination of inspiration, humour, and proven results-oriented strategies add up to an experience your audience will thank you for repeatedly... and never forget!

Geoff's thoughts

I found this episode fascinating, Sean Casto shared so many success strategies that really can make a huge impact to you life and business.

  • Speaking to people who have achieved success in your specific field, take the time to search and reach out to people who have already done what you want to achieve. This is a great lesson and in fact one of the reasons I decided to create this podcast as I wanted to meet successful people and find out how they did it.
  • Practicing gratitude, you know I cannot stress how amazingly beneficial this strategy is to improve your mindset and develop a Success IQ. Just listen to Sean it takes him three minutes and he believes in it so much he has been doing it for four years.

I also loved his 7 pillars to creating a million dollar app, what I loved was how these also are valuable life strategies as well.

  1. Grand Vision
  2. Innovation
  3. Growth Marketing
  4. Right Team
  5. Virality, Retention
  6. Money Mastery
  7. Measuring Success

Books & Apps Mentioned During the Episode

  • Book: Endurance: Shackleton's Incredible Voyage to the Antarctic
  • App: Fantastical - Calendar App

Connect & Bonus Content

If you would like to know more about Seans Book App Secrets, then you can get a free copy and just pay for shipping from seancasto.com/successiq and you can find him on Facebook, Twitter and LinkedIn or visit his company's website www.preapps.com

Episode Sponsor

This weeks sponsor is the international acclaimed go-to expert on creating great presentations the Presentation Genius himself Simon Raybould. Simon is running a live workshop in Newcastle upon Tyne in March 2019, now he only does this once a year so they will go like hot cakes.

He has very kindly offered anyone who listens to the show and signs up using the link PresentationGenius.eventbrite.co.uk and enters the coupon code GENIUSIQ will get £50 off the ticket price.

Presentation Genius Event

"I've taken Simon's training and I have to say he walks on water and he's awesome in bed. Trust me, this is the presentations training you need if you want to be able to make awesome presentations, pitches, oral reports, address the board or just hit that job interview out of the park.

Get £50 off the ticket price with the coupon code GENIUSIQ at PresentationGenius.eventbrite.co.uk

If you are interested in being a sponsor for a single or block of episodes please email our team at podcast@geoffnicholson.co.uk

More ways to get involved

If you have found anything useful on this episode, then please leave a comment and rate the show.  If you would like to ask Geoff a question or suggest a topic to cover on the show, please email him at podcast@geoffnicholson.co.uk

Join my new and growing community on Facebook where I share insights, strategies and special offers. It would be great to see you there.

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