A great way to get your spread your business message and area of expertise
What Podcasting Taught Me
I have been podcasting for a few years now with my show ‘Success IQ Podcast’. In that time I have had the great honour of speaking to some amazing business and thought leaders who use audio interviews to grow their brand and spread their message.
I personally have seen my business grow and I am spreading my passion and business message to over 49 countries with hundreds of people listening to my show every month.
TELL THEM WHY THEY SHOUlD BUY FROM YOU
One of the biggest challenges in business is getting heard, an audio interview is such a great way tell your prospects and clients why they should be using your products or services.
What is included in the Success IQ Business Insight interview
PRE INTERVIEW SESSION
Being relaxed and prepared is so important to make sure your business message translates during the interview. Once you have signed up to the Success IQ Business Insight interview we will arrange a call with you to make sure your prepared to create the impact you desire.
The flow of the interview is important and I have designed it to be a structured conversation that will assist you in educating and informing your prospects why they should be buying your product and services. The interview will be of same quality as my podcast show.
You will have the everything you need to market to your prospects and clients. The package includes the audio file of the interview , with an intro and outro. As well as a transcription of the interview for you to use.
IT YOURS TO MARKET
Once all of this has been sent to you, you will have everything you need to share as content and marketing material. It can be used in all your social media platforms. It will also be promoted on my platform as well.
SHOW THEM DON'T TELL THEM
One of the biggest mistakes I see on video or audio interviews are the dreaded continuous sales pitches that people do. For the majority of listeners they will just switch you off. Education is the name of the game. You need to show and teach the listeners why they need your products. By educating them you are showing that you have expertise in your field and giving them reasons why they should be working and purchasing from you.
AUDIO vs VIDEO
A huge amount of companies invest in video as part of their marketing and often underestimate the huge potential that audio has. Audio interviews are often listened to while people are walking, in the car, at the gym or otherwise occupied. Use that potential to grow your business.
Just one conversation can create a life time of results