056 – Bill Troy: How Online Marketing Can Kill a Business
More about Bill Troy
Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective.
As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationships™ that drive business growth using today’s digital communication tools without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen.
Bill’s crusade these days is to rid the world of the garbage that floods all of our inboxes garbage sent by businesses who have followed the advice of online marketing pitchmen and help business owners avoid or escape the CLICKSAND trap before it’s too late.